Checklist · Free · 5 min
Does your network have a standard — or does each location do its own thing?
9 yes-or-no questions about a network's brand, campaigns and measurement — to see where the standard gets lost between head office and locations.
What you get
- Whether the network's brand lives in one place and arrives ready at every location
- How the head-office campaign reaches locations without art requests over WhatsApp
- Whether you know which location brings in customers and at what cost
- What each location needs to be found and served in its own city
- A result with next steps for your case
Answer honestly — nobody sees your answers but you.
1. Do the network's logo, colors and tone of voice live in one place, at head office, and do locations always use the current version?
2. Does the head-office campaign arrive at each location already with its city and WhatsApp, without head office sending art one by one?
3. Does content a location creates on its own go through head-office approval before going live under the network's name?
4. Can you see, location by location, how many leads marketing brought in and what each one cost?
5. Does each location have a complete Google listing — address, hours, photos and reviews — and does someone track each one's score?
6. Does anyone who messages any location on WhatsApp get a fast reply in the same standard, even after hours?
7. Do you know which ad or search each call and message to each location came from?
8. Do the locations' ads pursue leads in each one's area (message, call, form) — rather than clicks or reach?
9. Is there protection against bot clicks and repeated clicks from the same source on the network's and locations' ads?