Checklist · Free · 5 min
Is your ad bringing in leads or just clicks?
10 yes-or-no questions to find out, in 5 minutes, whether your budget pays for people who reach out — or just for people who click and leave.
What you get
- What your campaign is really optimizing for
- Whether every call and message has a known source
- Where budget leaks: wrong searches and fake clicks
- What happens to people who message after hours
- A result with next steps for your case
Answer honestly — nobody sees your answers but you.
1. Is the campaign set up to pursue leads (form, message, call or order) — not clicks or visits?
2. When someone reaches out, does the ad platform find out (pixel or server-side event)?
3. Do you know which ad each incoming call came from?
4. Are people who message you on WhatsApp from your site identified as coming from the ad?
5. Do you know what each lead cost you last month — not just each click?
6. Does someone check every week what people searched before clicking, and block what has nothing to do with what you sell?
7. Is there protection against bot clicks and repeated clicks from the same source?
8. Does the page the ad sends people to match the ad's topic and offer one clear path to contact?
9. Do people who message after hours get a reply within minutes?
10. Do you know how many of last month's leads turned into sales?