Checklist · Free · 5 min
Does your store get direct orders — or only questions that never turn into purchases?
10 yes-or-no questions about the customer's path to an order in your own store — from the product question to the repeat purchase.
What you get
- What happens to product, delivery and returns questions before the purchase
- Whether Direct and WhatsApp reply in time to close the order
- How to recover a stalled cart and get customers buying again
- Whether your ads pursue orders and leads or just traffic
- A result with next steps for your case
Answer honestly — nobody sees your answers but you.
1. Does a visitor with a product, delivery or returns question get an answer on the spot, without leaving the site?
2. Does anyone who messages the store on WhatsApp get a reply within minutes — including nights and holidays?
3. Is someone who asks the price through Instagram Direct or Messenger answered right away and saved as a contact?
4. Is someone who asked but didn't buy kept in a follow-up list, with history, to be contacted again?
5. Does someone who leaves a cart or a buying conversation hanging get a reminder from you on WhatsApp?
6. Do customers who already bought receive news, restock or offers from you, instead of you only showing up when they remember?
7. Do you know which ad or search each call and WhatsApp conversation that ended in an order came from?
8. Do your ads pursue orders or leads (message, form, call) — rather than likes or site visits?
9. Is there protection against bot clicks and repeated clicks from the same source on the store's ads?
10. Do your store and email live on a domain of your own, with the brand in the address — not just on a social profile?