Carlos de Oliveira
Marketing Specialist at AutoAgency
Eighteen years in marketing. Today I run our clients' Google Ads campaigns day to day — the accounts live under our own MCC. What I write here comes out of what I measure in those accounts, not from theory.
My specialty is emergency services: drain cleaning, gas fitting, locksmiths, electricians, towing. It's a niche where the lead arrives by phone or WhatsApp, the customer decides in minutes, and most of what Google recommends by default is expensive and brings the wrong buyer.
AutoAgency grew out of that: turning the work I was doing by hand into software that does it on its own — tracing the call back to the click that produced it, blocking fraudulent clicks, and feeding Google only the conversions that became real conversations.
Signed articles
- How to Generate Qualified Leads Without More Ad SpendBetter attribution can turn existing traffic into more qualified opportunities without increasing ad spend.
- Cost Per Lead: Calculate It and Fix Call TrackingLearn how to calculate cost per lead accurately and why missing call tracking can make your reported CPL misleading.
- Marketing Agency Software: What Actually MattersA practical guide to choosing marketing agency software based on the operational bottlenecks that actually affect client delivery and margins.
- Franchise Marketing: Control Without Killing Local DemandA practical framework for franchise marketing that protects brand consistency while improving local campaign execution and accountability.
- Call Tracking Software: A Practical Agency GuideA practical guide to using call tracking software to connect paid traffic, phone lead quality, and revenue decisions.
- Marketing Attribution: A Practical Operating FrameworkA practical marketing attribution framework for connecting ad spend, calls, qualified leads, and revenue decisions.
- Click Fraud: How I Investigate Paid Traffic WasteA practical framework for investigating click fraud, protecting paid media budgets, and avoiding costly false-positive blocks.
- White Label SEO: How to Choose a Delivery PartnerA practical operator’s guide to choosing white label SEO partners that protect client trust, delivery quality, and agency margins.