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Trade Marketing

Your product seen on the shelf — and picked at the moment of purchase

Marcelo plans how your product shows up at the point of sale: display, POS materials, sampling, promotions with the retailer and what to measure in each store. For brands selling in physical retail that want to move stock and build the brand where customers decide.

On the shelf, if you aren't seen, you don't sell

  • ⚠Your product is hidden among dozens of competitors on the shelf.
  • ⚠The retailer has no reason to give your brand a prominent spot.
  • ⚠POS materials are made without a plan and end up in the store's back room.
  • ⚠You don't know which stores move your product and which ones stall.

Why choose Your product seen on the shelf — and picked at the moment of purchase

Display plan

Where and how your product should appear in each type of store to be seen first.

POS materials with a purpose

Posters, displays and end caps designed for the place and the moment of purchase.

Retailer activations

Promotions, sampling and deals that give retailers a reason to feature your brand.

Results per store

What to measure at each location to know where the product moves and where it needs action.

How it works

  1. 1

    You sign up and tell us where your product is sold and to whom.

  2. 2

    Marcelo builds the display and activation plan by store type.

  3. 3

    He specifies POS materials and retailer activations for each location.

  4. 4

    You follow what to measure and the result of each action on the dashboard.

Use cases

  • Manufacturers and brands selling in supermarkets, pharmacies or hardware stores
  • Distributors that want faster turnover at the stores they serve
  • New brands that need to win shelf space
  • Companies launching a product in physical retail
Meet the specialist

Marcelo — Trade Marketing & POS

Visibility and sales strategies for physical points of sale and retail.

See full profile

Subscribe

Pick one and start now

No lock-in. You cancel from the screen itself whenever you want.

Trade Marketing

$319.00/mo

billed monthly

Visit routes, photo checklists, a promoter portal, and materials adapted to each store.

  • Starts the same day
  • Human support right here
  • Cancel anytime

FAQ

What is trade marketing?

It's marketing where customers buy: how the product appears in the store, point-of-sale materials and retailer activations so it gets picked off the shelf.

Do you produce the POS materials?

Marcelo plans and specifies the materials for each location; printing and installation stay with the print shop and field team you already use.

Is it for businesses that only sell online?

That's not the focus. Trade marketing is for physical retail; for online stores, the E-commerce module is the way to go.

Is there a lock-in contract?

No. The subscription is monthly or yearly and you can cancel anytime from the dashboard.

Win the shelf where customers decide

Sign up and get the display and activation plan for your points of sale.

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