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Public Relations

Your business in the news — credibility ads can't buy

Helena finds what's newsworthy about your business, writes the press release and pitches it to journalists and outlets in your field and region. Showing up in the press makes customers trust you before the first contact.

Nobody talks about you — so customers don't know if they can trust you

  • ⚠Your business does good work, but doesn't show up anywhere beyond its own social channels.
  • ⚠PR agencies are expensive and serve big companies first.
  • ⚠You don't know what counts as news in your business, or who to send it to.
  • ⚠A badly written press release goes in the journalist's trash unread.

Why choose Your business in the news — credibility ads can't buy

What's news in your business

Helena finds the angle journalists care about: something new, a number, a story or an expert opinion.

A well-written press release

Copy in the format newsrooms use, straight to the point and with the right facts.

Sent to people who cover the topic

The pitch goes to journalists and outlets in your field and region, not to a random list.

Credibility that sticks

A published story becomes social proof for your site, social channels and sales proposals.

How it works

  1. 1

    You sign up and share what's new at your business.

  2. 2

    Helena picks the news angle and writes the release.

  3. 3

    You approve, and the pitch goes to the right journalists and outlets.

  4. 4

    Published stories are logged on your dashboard for you to use as proof.

Use cases

  • Businesses opening, launching a service or celebrating an anniversary
  • Experts who want to become a source for journalists on their topic
  • Local businesses that want to appear in the city's paper and news sites
  • Companies that need credibility to sell to other businesses
Meet the specialist

Helena — Press & PR

Writes press releases and gets your company into news portals and media outlets.

See full profile

Subscribe

Pick one and start now

No lock-in. You cancel from the screen itself whenever you want.

Press and PR

$319.00/mo

billed monthly

Press releases, journalist research, personalized pitches, and outreach follow-up.

  • Starts the same day
  • Human support right here
  • Cancel anytime

FAQ

Do you guarantee the story gets published?

No — and anyone who does is misleading you. The outlet decides what to publish. The work is finding the right news, writing it well and sending it to people who cover the topic, which greatly raises the odds.

Is PR the same as advertising?

No. Advertising is paid space. PR goes after earned media: the journalist publishes because the story interests them, which is why it carries more credibility.

Does it work for a small business?

Yes. Neighborhood papers, city news sites and trade sites publish small-business news all the time.

Is there a lock-in contract?

No. The subscription is monthly or yearly and you can cancel anytime from the dashboard.

Get your business in the news

Sign up and get your first press release, written from what's new at your business.

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