ICP and Persona
$69.00/mo
billed monthly
Define the ideal customer and personas that guide the other capabilities you purchase.
- Starts the same day
- Human support right here
- Cancel anytime
Ideal Customer Profile
Know exactly who to sell to — changes the results of all your marketing
Otávio talks with you — by text or voice — and figures out who the customer is that buys the most and causes the least trouble. He designs the personas with their buying journey and delivers an ad-ready audience. All the other specialists start using that profile.
Talking to everyone convinces no one
- ⚠Your ads show to lots of people who would never buy from you.
- ⚠Your site copy tries to please everyone and reaches no one.
- ⚠You attract customers who ask for discounts and vanish, not the ones who stay.
- ⚠Each person on the team pictures a different customer.
4
buying-journey stages mapped
3
ad platforms with a ready audience
2
ways to talk: text or voice
Why choose Know exactly who to sell to — changes the results of all your marketing
Found in a conversation
You answer simple questions, by text or voice, about who buys from you.
Real personas
Who they are, what they want, what holds the purchase back — for each customer type that matters.
Buying journey mapped
Discovery, consideration, decision and after-sale: what to say at each stage.
An audience ready for ads
An audience brief for campaigns on Google, Meta and Microsoft.
How it works
- 1
You sign up and start the conversation with Otávio, by text or voice.
- 2
He asks about your best customers and the ones that caused trouble.
- 3
Out come the personas, the buying journey and the ad audience.
- 4
The other AutoAgency specialists start using that profile in everything.
Use cases
- Businesses advertising that feel they attract the wrong people
- New businesses that don't know who their customer is yet
- Companies that want to move up-market and charge more
- Sales teams that need to speak the buyer's language
Meet the specialist
Otávio — Audience Strategist
Uncovers your business's ideal customer and maps out the personas who buy from you.
See full profileThe team behind it
Not a single bot: a team of AI specialists working together for your business.
Our Agent Orion
Coordinates every specialist on your team, organizes tasks, and makes sure everything ships on time.
Included in every team
Our Agent Arcturus
Detects which integrations still need activation and guides you step by step via WhatsApp and email.
Included in every team
Our Agent Otávio
Audience Strategist
Subscribe
Pick one and start now
No lock-in. You cancel from the screen itself whenever you want.
FAQ
What is an ideal customer?
It's the kind of customer who buys the most, pays on time, refers others and causes the least trouble. Knowing who they are helps you choose where to advertise and what to say.
Do I need data or research?
No. The conversation with Otávio starts from what you already know about your customers.
Where do I use the personas?
In ads, on your site, in content and in customer service — the other AutoAgency specialists start using them on their own.
Is there a lock-in contract?
No. The subscription is monthly or yearly and you can cancel anytime from the dashboard.
Find your ideal customer
Sign up and start the conversation with Otávio today.