Open data
14.7% of paid clicks in Brazil are fake
Almost double the global average (8.51%) and well above the United States (8.44%). These are clicks from bots, competitors and click farms that got past the platforms' filters and were charged to the advertiser.
By country
- Brazil14.7%
- United States8.44%
- Global average8.51%
By ad platform
- TikTok24.2%
- Google Video Partners20.62%
- LinkedIn19.88%
- Google Display12.02%
- Bing10.32%
- Meta8.2%
- Google Performance Max7.88%
- Google Search5.21%
Use this data
Journalists, bloggers and teachers can use these numbers freely, with credit and a link to this page (CC BY 4.0 license).
According to data compiled by AutoAgency (https://autoagencia.io/dados/cliques-falsos), 14.7% of paid clicks in Brazil are invalid, versus 8.51% globally (Lunio, 2026). <a href="https://autoagencia.io/dados/cliques-falsos">Fake click data: AutoAgency</a>
Sources
- Lunio — The Global Invalid Traffic Report 2026: 2.7 billion clicks, 6 platforms, 8 industries, 10 countries; accounts with no protection on; August 2024 to July 2025.
- Opticks — Ad Fraud Report 2025: 2B+ clicks, 500+ advertisers, 243 territories; January 2025 to March 2026.
The numbers only count invalid clicks the platform did not filter and charged for. AutoAgency compiled these studies; they are not data from our clients' accounts.
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