Selling your online course

This track takes you from the knowledge you already have to a course that sells on its own. First the course exists: lessons built, a school with your brand and payment connected to your own account. Then it gets a face, with short videos showing what the student will learn. Next come the ads that look for people who buy, and finally the email that looks after whoever arrived and has not decided yet. Follow the order: each step builds on what the previous one left ready.

1. 1

   Online Courses

   The starting point: build the lessons, publish the school with your brand and connect payments to your own Stripe or Mercado Pago account. This is also where the extra offer at checkout, coupons and affiliates live.

   Online Courses (LumiClasses): you create your course (on your own or by chatting with the AI), publish it in a school with your brand, streaming-service style, and sell it straight through your own Stripe or Mercado Pago. Students sign in with their email and a 6-digit code that arrives instantly — no password. You pay by active students (those who signed in during the last 30 days), with no commission on your sales on paid plans; on the Free plan, up to 10 students, the house keeps 9.98% of each sale. There are also offers (coupon, order bump, upsell, downsell), affiliates, ready-made marketing and AI features bought separately.

   How to read the result

   In the sales dashboard (in My courses) you see, for the last 30 days, how much stayed with you, purchases, average ticket, how many got to pay, how much was refunded and where each sale came from. Each course shows whether it is published or a draft, how many lessons it has and how many active students are enrolled; the Radar and the Weekly diagnosis point out who is dropping off and what to do to sell more.

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2. 2

   Video Creation

   A course sells by showing. This step teaches you to request short promo videos that work on the sales page, on social media and in the ads of the next step.

   Ask Vera and Yuri for scripts and videos in chat, or generate them yourself in the Studio with direct control (video, an authorized VidDouble clone, editing, music, narration or sound effect). Everything generated is gathered in the Gallery.

   How to read the result

   There's no performance metric here — the Gallery shows everything already generated, for you to review and download. A published video's performance lives in the Social Media module's Analytics tab.

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3. 3

   LeadAdsPilot

   With the course and videos ready, ads bring people to the sales page. The rule is to advertise to buyers, not to people who only click — that is why the purchase is reported back to the ad platform.

   This module runs your ads on Google, Meta (Facebook/Instagram) and Microsoft (Bing) to bring in customers: it creates and monitors campaigns, adjusts what isn't working and shows how much each incoming contact costs. You set the budget and schedule; the AI team does the rest — always asking your approval before bigger changes.

   How to read the result

   On the Overview you follow the numbers that matter: how many contacts arrived and how much each one cost (cost per lead), in the Panel. Approvals holds the changes the AI suggests, waiting for your yes or no; Decisions shows the history of everything already applied, with before and after. Reports brings performance by channel and CPL benchmark compares your cost per lead with the average for your type of business. Inside each platform (Google, Meta, Microsoft), the Panel shows that channel's specific performance.

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4. 4

   Email Marketing

   Most people do not buy on the first visit. Email continues the conversation with whoever left their contact, welcomes buyers and brings back those who stopped halfway.

   This module runs your email marketing end to end: with Daniela you create campaigns, build nurture flows and write subject lines that get opened. You also manage your contact list, import existing contacts and track each send's results — opens, clicks, bounces and unsubscribes.

   How to read the result

   In Campaigns you see each campaign with its status, total sent, opens and clicks, plus the ability to pause, resume or cancel a scheduled send. Reports brings the full picture: sent, opens with rate, clicks with rate, bounces and unsubscribes, a chart of the trend over time and a table per campaign (or the overall performance, if no specific campaign is picked). Templates holds the ready-made templates (yours and the platform's defaults) to reuse.

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By the end you have the whole path of a sale: the course ready, who is drawn to it, how it is advertised and how the conversation continues after the first visit. From here on the work is to look at the sales panel numbers every week and improve one thing at a time — the page, the extra offer at checkout or the ad.